Privacy: is this necessary?

In today’s digital world, one of the main concerns of users is privacy. Is maintaining privacy still an ethical practice in today’s society with amount of social media platforms available, or is this not deemed important/necessary any more? Here’s are some key points to consider for both sides:

Against Privacy

Many people, specifically Mark Zuckerberg (the owner of Facebook) claim that “online privacy is no longer the ‘social norm’ [and that] people are more comfortable now to share information on the internet” (Thomas, 2010). Others also argue that the use of personal information may be used for data research or medical research. Marketers may also use this information to determine needs of consumers and to target new ones. Some may also believe that the laws and bills that are passed should be able to benefit everyone that need information.

The Personal Information Protection and Electronic Documents Act outline (PIPEDA) 10 principles regarding Privacy under Canadian standards:

  1. Accountability
  2. Identifying Purposes
  3. Consent
  4. Limiting Collection
  5. Limiting use, disclosure, and retention
  6. Accuracy
  7. Safeguards
  8. Openness
  9. Individual Access
  10. Challenging Compliance

The full descriptions of each one are available here
For Privacy

Privacy is a main concern for other users of the internet. There may be other misconceptions of social media platforms such as Facebook; users need to know their right and the company rights because many users are not aware that any information that goes on Facebook is allowed to be used by Facebook (as an example). One may think that privacy settings are set in place to release only wanted information and hide other types of information from specific users, but they do not know that Facebook has the right to use them. Any user of the internet who is concerned about their personal privacy should be extremely careful about the information they disclose, including one’s name. Privacy is also important to users because of potential safety and protection risks.

The Privacy Act is available to view here.

Conclusion

I believe that privacy is important and that each individual does have their own right to privacy. It is also all users’ responsibility to monitor themselves in what they post for the world to see; in addition, users should be very careful and should have full knowledge of the different platforms they will get involved with. There are also  a number of hackers that will try to find any sort of loop holes to generate information they want. It is up to users to do their own due diligence with this matter.

References

Department of Justice. (2011). Principles set out in the National Standards of Canada. Retrieved from http://laws-lois.justice.gc.ca/eng/acts/P-8.6/page-19.html#h-25

Department of Justice. (2012). Privacy Act. Retrieved from http://laws-lois.justice.gc.ca/eng/acts/P-21/index.html

Thomas, Benny. (2010). Online privacy, is it still a necessity?. Retrieved December 5, 2012, from http://www.siliconindia.com/shownews/Online_privacy_is_it_still_a_necessity-nid-64705-cid-2.html

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Traditional vs. Social Media Marketing

Since the rise and boom of social media (especially with regard to the marketing industry), the biggest question is which strategy should marketers stick to? Which one is more effective? Is traditional media really phasing out and being taken over?

Here are some major key points I found very helpful before jumping to conclusions:

Traditional Media

Traditional media allows the company to communicate and interact with their customers on a more personal level and provide them with full service; this will help the company build trust and improve relationships with customers, ensuring that they are well taken care of. There is also still a large number of people that use tv, print and the radio as a part of their daily lives; this makes traditional media effective for people that still read the newspaper and listen to the radio on their way to work. However, costs to advertise on a newspaper, tv and radio are high and increasing, especially in  today’s economic conditions. In addition, Social Media Today outlines the two main disadvantages of traditional media: it is being forced on the consumer and there is a lack of community building. This “old school marketing way has a very low response rate” (Souza, 2012); this also does not encourage people to “share a community with the brand, and as a result, [consumers] don’t care about its promotions. Advertisers spend millions trying to reach people that just don’t care enough to act” (Souza, 2012).

Social Media

Social media  allows the company to build online communities where social media users are able to provide feedback and comments on their experience with the company and the brand. Companies are  able to track and measure competitors, conduct online market research and connect with customers on a global scale, as well as reach out and attract new ones. Consumers are able to get information they need instantly through different social media platforms that are available at any time. However, the challenge for many companies is to streamline the different platforms they want to utilize and ensure that each one is regularly maintained and updated to keep up with the growing online communities. Companies also do not have a chance to have face-to-face interaction with their customers and customers will also have to deal with their privacy concerns on the web.

In summary, I found an awesome site that provides a simple comparison of both methods side by side. Here is the link

Conclusion

In conclusion, traditional media is not dead. After outlining a few points on both traditional and social media, traditional media should be used in conjunction with a social media marketing plan.In marketing, traditional media is the hi-touch aspect and social media is the hi-tech aspect. Providing both hi-tech and hi-touch will enable companies to build better relationships with their customers while participating in growing trends of social media. An article from Forbes  states that “using both push (traditional) and pull (social media + viral grassroots) marketing strategies [will] present consumers with a 360-degree, well-rounded understanding [a] company” (Stone, 2012).

References

Stone, Kimberly E.  (2012). Why traditional marketing trumps social media and what to do about it. Retrieved November 30, 2012, from http://www.forbes.com/sites/yec/2012/09/18/why-traditional-marketing-trumps-social-media-and-what-to-do-about-it/

Hausman, Angela. (2012). 16 Differences between social media and traditional media. Retrieved November 30, 2012, from http://www.business2community.com/social-media/16-differences-between-social-media-and-traditional-media-0211995

Souza, John. (2012). Pros and Cons of Traditional vs. Social media marketing. Retrieved November 30, 2012 from http://socialmediatoday.com/johnsouza/559299/pros-cons-traditional-vs-social-media-marketing